Double whammy for high-end luxury realty market

The high-end luxury real estate market is facing a double whammy. The demand from domestic buyers has already dried down and now even non-resident Indians (NRIs), who constituted a significant market for luxury real estate developers, are developing cold feet.

With the US property market witnessing a correction due to subprime crisis, the NRIs are expecting the same to happen in India and are holding back on their purchases.

Three-four years ago, there were only a few big developers into the game of building luxury homes. But the higher margin in the business prompted many others to join.

The developers entered the luxury segment without a proper assessment of the market. Now they are faced with a major supply-demand mismatch. In Punjab, Delhi NCR and Mumbai suburbs, the supply far outstrips demand.

The price correction in the US has prompted NRIs to evaluate buying properties in their local market, where they can easily control and manage them, unlike in India, where managing property has been an issue with them.

Besides a demand problem, the competition among developers has intensified as they are wooing the same segment of NRIs.

PIOs are second or third generation people across the world, whose forefathers had migrated from India during British Raj and settled abroad. There is a good population of PIOs in Africa and Australia. The recent attempts by the Indian government to renew ties with PIOs by hosting Pravasi Bharatiya Divas may also have a positive push to the marketing efforts of developers such as Ansals.

Besides targeting a new segment, developers are also offering freebies to woo NRIs. Firms are offering free tickets to potential NRI home buyers to visit India and take a look at their property. This is done in association with banks, which maintain a list of high net worth individuals.

4 Comments

  1. Posted May 6, 2008 at 3:16 am | Permalink

    The developers entered the luxury segment without a proper assessment of the market. Now they are faced with a major supply-demand mismatch. In Punjab, Delhi NCR and Mumbai suburbs, the supply far outstrips demand.

  2. Posted May 7, 2008 at 12:56 am | Permalink

    ya now developers are very scared for make the high luxury markets in India .

  3. Posted May 8, 2008 at 4:49 am | Permalink

    All the area of India are going to be on growth level because prices of all the places have been developed due to the games

  4. Posted May 8, 2008 at 6:09 am | Permalink

    Growing realty sector of India has attracted overseas investors and figures in the top three property markets round the world, presenting the finest prospect for capital appreciation after the US and China. In the group of the most favorite property market in between foreign investors globally, US has retained its top position, while China was ranked 2nd followed by India, a survey carried out by the Association of Foreign Investors in Real Estate (AFIRE) said. China moved to the 2nd position, garnering 21.4 % votes and displacing India in the process, which was preferred only by 16.7% of the respondents favoring the country as the most fancied place for real estate investment.

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