Global Stars to Endorse Indian Real Estate

Real estate developer group Homestead’s recent endorsements with Maria Sharapova and Michael Schumacher are noted as a new beginning of real estate in India.

Real estate builders have now become capable of bagging global stars to endorse their projects. However they are mainly concentrating on residential projects. Tennis star Maria Sharapova and F1 legend Michael Schumacher visited India to endorse some real estate projects.

Michael Schumacher’s visit was not just for endorsement alone. He visited the country for participating in F1 race in India. But the visit of Maria Sharapova was meant only to endorse a yet- to – be – named residential project.

Meanwhile Football whiz Diego Maradona too landed on Indian soil to endorse a South Indian Jewelry group named Chemmanur International Jewelers.

Michael Schumacher will endorse Homestead’s residential project at Sector-109, Gurgaon which will bear the name of F1 legend, ‘Michael Schumacher World Champion Tower.’ The company officials have disclosed that the project will have a helipad, cafe and museum especially dedicated to the endorser.

This is the debut project of the UK based real estate firm Homestead. As per the available sources the ‘Michael Schumacher World Champion Tower Gurgaon is specially designed to provide a sporty lifestyle.

With view of keeping his favorite sport alive in the project, the F1 legend called the floors of the project ‘laps.’ The term laps will denote the ‘laps of F1 race’ the legend explained. This residential project is single towered.

Tennis glamour queen Maria Sharapova paid her maiden visit to India last week in association her endorsement programs. She is to promote one of the upcoming projects of Homestead. The company officials declined to reveal the name of their project.

Introduction of international personalities like Michael Schumacher or Maria Sharapova is looked as a means of the developers to revive the sluggish real estate market.

Speaking about these global endorsements COO at Homestead Mr. Manoj Shrivastava said that they are just representing the top-end life. He added further that presence of such global stars will drag the attraction of top- end class people.

There are many Indian Cricket stars like Mahendra Singh Dhoni and Gautam Gambhir who endorse real estate firms. Indian Captain Mr. Cool Mahi endorses Amrapali Real Estate Group. Real estate developers Rudra Buildwell is endorsed by Gautam Gambhir.

Besides the Cricket stars Bollywood stars also endorse real estate. Shah Rukh Khan’s endorsement with Mahagun is an instance. Unlike Indian stars, the international stars do not endorse the entire projects of the group or the group as a whole.

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