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These will be first of its kind boutiques and will be known as ‘BOP Studio’. The idea is based on the model of any walk-in-store for property consultancy and purchase. It will have sit –in-consultants who will provide detailed and free counseling to every customer. The ambience will be of any high class store and will have the database of various projects in North India.

The Managing Director of the company, Mr. Amit Mavi said on the occasion, “You could walk-in, avail yourself of our free real estate consultancy and still not buy any property being showcased. Our aim is to bring the ‘consumer durable shopping experience’ to real estate buyers. We expect people to perceive BOP as a real estate advisory service provider rather than a mere property seller.”
The initial investment in the project is said to be huge that of at least 60 lacs per studio on the infrastructure alone. The firm plans to open 2,000 square feet street outlets at most of the hot spot destinations for Real Estate like Agra, Amritsar, Chandigarh, Jaipur, Lucknow, Kanpur, Noida,  Meerut and others.

The studios will yield profit if they handle at least 10 projects every year and achieve sales of Rs. 150 cr per city. The financial engagement looks tough more so for Tier II cities as the average realization from residential projects there is lower than that in metro cities.

Will this idea become successful, only time will tell?

According to Mr. Sanjeev J Aeren, President of the North India Chapter of CREDAI (Confederation of Real Estate Developers Associations of India), Indian realty sector will grow from $ 12 billion in 2005 to $ 90 billion by 2015. He believes that India is all set to see the glow of international money like never before. Further he adds, foreign funds are largely responsible for the exponential growth of realty stocks in the country and apart from that, a lot of money is also flowing in through the private equity too. He said that foreign investors had reached India very late. In the beginning, Real estate investors were interested in Dubai. But now the scenario has changed. Business houses from Dubai are eager to invest in India.

US-based global investment bank, Goldman Sachs, has planned to set up a special purpose vehicle (SPV). They have planned to invest $ 208.7 million. Zurich-headquartered Credit Suisse, the world’s leading financial house, is deciding on a $ 1 billion fund to invest in India’s real estate sector. Dawnay Day International, the $ 10 billion UK-based investment company, plans to invest $ 1.5 billion in Indian real estate in the next two years.

Apart from this, Australian real estate consultancy major LJ Hooker, with 700 odd franchisees in South East Asia, has opened its India account with a franchisee in Bangalore. Even investors from Israel, Malaysia and Singapore want to invest in India.