The largest hamburger fast food restaurants chain McDonald’s plans to increase the number of stores in South India.
BANGALORE: McDonald’s is a name which is very familiar to all who love pizzas and hamburger. They are the largest hamburger fast food restaurants chain in the world. It is estimated that they have daily customers over 68 million. McDonald’s has stores in 119 countries.
In south and west India, McDonald’s is operating through Hardcastle Restaurants. In these regions they currently have 162 stores across five states Andhra Pradesh, Gujarat, Karnataka, Maharashtra and Tamil Nadu. Recently they have footed in Kerala too. Though there is only one store in Kerala, it will be increased in the near future.
Commenting on the expansion policy of McDonald’s India, Amit Jatia of Hardcastle Restaurants said that the group will increase the number of stores from 162 to 250.
The estimated investment; excluding the real estate cost, for setting up a store is Rs.3 Cr. Including the real estate cost it will be even more. Thus the group plans of a total investment of Rs.265 Cr. The new stores are expected to be completed by March 2015.
Speaking about McDonald’s entry into Kerala, Mr. Jatia said that there will be more stores in Kerala. It was very recently that it entered the God’s Own Country by opening a store in the Lulu Mall at Edapally in Cochi.
As McDonald’s believe in cluster development, there will be many stores in nearby locations. It will hardly take five minutes to reach from one store to the other.
They are on the move to localize the tastes. The pizzas offered in local tastes have already attracted the minds of people. The happy price menu of McDonald’s which starts as low as Rs.25. This makes them affordable even to the normal class. Thus they remain highly competent to its rivals.
