19 January 2008. Emaar-MGF today introduced its new concept of style guide. This concept is named as “Street of Dreams”. It offers the buyers a preview of their concept villas, penthouse and apartments. Main aim of street of dreams is to provide different varieties to its customers. For this purpose, it has designed a style guide of international designs made by architects across the world for buyers to choose from. They have planned to do road shows for the marketing of this with their marketing supporter Hamptons.
Spread across 3,000 acres (three sectors), Mohali Hills is the flagship project of the group, being developed as an integrated township housing an international school (tie-up with Singapore-based school Raffles), hospital, multiplex, mall and commercial space besides 13-storey group housing units, plots and villas.
The concept villas, spanning across 300 to 500 square yards, have been designed as Andalusian (southern Spain), Mediterranean and Spanish and priced from Rs 99 lakh onwards. The apartments (cost Rs 47 lakh onwards) and penthouses (cost Rs 90 lakh onwards) have a Middle-East feel. Its villas are fetching a good response with about 50 villas having been sold til now in Sectors 108 and 109.
Emaar-MGF corporate communications head Anupama Chopra said that the company would have followed the same strategy as of “Street of Dreams” for its other large projects. The company currently has two large projects in Gurgaon and Hyderabad and it has plans to disclose its other projects in Ludhiana, Amritsar and Jalandhar in Punjab after its initial public offer for Rs 7,000 crore comes up this quarter.
